Waterless Beauty: Is Concentrated Skincare Actually More Effective?
Water has long been the undisputed foundation of the cosmetics industry. Flip over almost any premium serum or cream, and the first ingredient on the INCI list is invariably Aqua—often comprising 70% to 90% of the entire formulation. Historically, water served as a cost-effective solvent, a texturizer, and a vehicle to deliver water-soluble active ingredients….